What You Will Be Learning:
- Understand how the evolution of the Internet shapes marketing strategies.
- Develop practical skills for creating effective marketing communications.
- Learn to engage various stakeholders, including businesses, brands, and consumers.
- Explore strategies for marketing across different cultures and national borders.
Outcomes:
- Examine the role of social media in establishing and maintaining different forms of competitive advantage within a range of key business sectors.
- Apply advanced understanding of the basics of social media marketing.
- Construct a social media marketing strategy.
This course can be exempted from First City University College’s Master of Design Management.